our story
ABOUT US
Beauty Is inspires holistic purification. Whether you’re removing toxins from your skin, mind, food, relationships, or products—you will literally become more beautiful. Clean beauty is best!
Our mission is to see women transform to radiate their true beauty. We believe that through the powerful process of purification and holistic detoxification, a woman can uncover her most authentic and beautiful self. As she removes toxins both internally and externally, she reveals the essence of who she truly is—and she is beautiful.
MEET KACEE
Kacee Faith was born and raised on a little country farm in small-town Wisconsin. Throughout elementary and high school Kacee immersed herself in extra-curricular activities, sports and was naturally inspired to build up people and the community. Her zeal for excellence granted her entrance into the esteemed University of Wisconsin-Madison, later transferring to the University of Colorado in Colorado Springs, majoring in Psychology with a minor in Rhetoric and Writing, and an emphasis on Communication and Spanish.
Her life took a transformative turn at age 21 when she received salvation, igniting a passionate fire for the LORD within her. That catalytic moment birthed a dream and an assignment from the Lord to build Beauty Is—a unique business and ministry hybrid aimed at inspiring holistic purification and beauty.
Before dedicating herself to building Beauty Is, Kacee served joyfully for seven years with John and Lisa Bevere at their ministry, Messenger International. With one season behind her, Kacee received a directive from the Lord to move to Redding, CA, and start building anew. She faithfully embraced this calling and began her next chapter—building Beauty Is.
She now divides her time between Northern and Southern California, depending on the season. Proud of her humble beginnings and in awe of where the LORD has brought her, Kacee’s life is marked by God-adventures and costly yeses that continuously lead her into the MORE of God.
2017-2019
The Early Days
In 2017, Kacee launched her first venture, Fitness Fashion and Faith on Instagram. As the vision grew, she rebranded the movement to Beauty Is in December 2018. By October 2019, Angel Light was born as a candle company in Redding, CA while visiting her sister for Thanksgiving, marking Kacee’s first step into creating products. The early days were filled with passion and intention, laying the foundation for what would become a thriving business and community.
2020
The Miracle Move
In August 2020, Kacee made the courageous decision to move to Redding, CA, following what she believed was a divine prompting and an invitation from her beloved sister. With unwavering determination, she hit the ground running–building what is now the Beauty Is empire. During this season, she launched a podcast and YouTube channel to spread messages of faith, beauty, and transformation. This move was nothing short of miraculous, as it set the stage for the future growth of her inspiring business.
2020
December Answered Prayers
December 2020 came with immense challenges, as COVID disrupted the supply chain, leaving Kacee without key materials for her candles. Moving to a new town and facing setbacks, she pressed on, going door-to-door to sell her products. Her faith and perseverance were beautifully rewarded when Ashley Gutierrez became her first subscriber. On December 26, Ashley sent Kacee a heartfelt text mentioning the Lord had placed it on her heart to subscribe to her candle of the month (even though she didn’t have one yet). What Ashley didn’t know was that Kacee had just created the subscription on her website. This moment felt like a divine confirmation that Kacee was on the right path.
2021
The Year of Growth
Through a big financial need, Kacee took the first six months of 2021 to run hard in door-to-door sales, and seeing growth beyond belief. One weekend the bills were higher than ever, but her hope outshined it all. Kacee pursued door after door, and with God by her side she hit her sales goals within 4 hours. Soon after, her candle subscription officially launched in March. This year was defined by exponential growth, as Kacee reached her 100th subscriber and moved into her first business space.
2022
Strategic Choices
Throughout 2022 Kacee and Beauty Is had countless opportunities in building, growth, and creativity. Kacee met new friends that became mentors through the ups and downs of owning a business. She also had a powerful God-encounter June 29, 2022 which marked her forever. This was the moment the LORD showed Kacee that Beauty Is Purity.
2023
A New Perseverance
In April of 2023, the Purity Candle was an achievement that changed the game (Now called the Esther candle). Kacee wanted to enhance her pure candle formulas and create a product that would *actually* make the world better. This endeavor literally seemed impossible, yet she was determined to see this happen. Batch after batch, test after test, there still wasn't something quite right. And Kacee snapped and almost threw out the idea entirely. But she didn't - and through encouragement and support she didn't give up, and the Esther Candle now exists and really does make the world better by purifying the air as it burns!
2024
Creating Room
After iconic milestones for Beauty Is and Kacee personally, she wanted to make space for other women just like her. As she builds the business there is a well of knowledge that Kacee didn't want to just sit on for herself, but instead create room for others to also encounter the power of hard work with the Lord. This really was a big part of the heart of purity Kacee keeps at the heart of her life and business, and it just made sense to begin to create opportunities and resources for other girls to build their own financial freedom through courses, community, and resources. Kacee is building a legacy that empowers and inspires women to become their most beautiful selves, inside and out.
xo
Kacee
SPEAKING ENGAGEMENTS
Looking for an inspiring speaker who brings energy, wisdom, and a touch of fun to every stage? Kacee Faith has spoken to diverse audiences, sharing her journey of building and running a thriving business while balancing the challenges of staying resilient and motivated. With a deep understanding of what it takes to persevere, Kacee captivates audiences with her relatable stories, practical insights, and encouraging spirit. She also offers powerful teachings rooted in the Bible, exploring the profound connection between beauty and purity. Whether you're looking for entrepreneurial inspiration or spiritual growth, Kacee’s passion for transformation will leave a lasting impact on your event
